Choose a program your team can explain
Start by deciding what kind of community activity your wash can support. You might participate in a school fundraiser, work with a local team, or offer a dedicated event with an agreed community partner. Choose an arrangement that fits your staffing and service capacity.
Write down the practical details with the organization before introducing the program. Confirm who is responsible for the event, how customers participate, and where questions should go. Make sure both sides use the same description when speaking about it.
Give the program a specific purpose customers can understand. Explain which organization or activity it supports using information the partner has approved. Keep the message focused on the actual arrangement and avoid promising a fundraising result before it happens.
Choose a staff contact who can answer questions. Your crew should know where to find the details and when to involve that person. This makes the introduction easier during a normal shift.
Explain participation from the customer's point of view
Describe what someone needs to do to participate. If the program uses a particular purchase page, send customers there. If it involves a scheduled event, explain the location, timing, and any steps customers need to complete beforehand.
Be clear about which services or purchases qualify. If only certain locations participate, identify them. Put the conditions on the destination page so someone receiving the information from a friend can understand the same offer.
If you describe a contribution from each purchase, use the amount or calculation agreed with your partner. Explain any relevant limits in the program details. Have the responsible people check this wording before sharing it with customers.
Avoid leaving the crew to fill in missing details from memory. A short, complete program page gives staff and customers a common reference. Review it when the arrangement changes.
Give the fundraiser a place customers can keep
Think about someone who hears about the program but cannot act immediately. They may want to check the event date later, discuss it with a family member, or share it with other supporters. Give them a convenient way to return to the information.
CandleMe gives car washes a branded digital Candle that brings selected destinations together. A fundraising destination can connect customers to a program your wash already supports, alongside services, memberships, and customer support.
Customers can save their Candle to their home screen, their phone's Wallet, or both. They can revisit it when they are ready and share it with someone else. The fundraising destination can lead to your existing program page.
Use a direct label that makes the purpose clear. Check the full journey from opening the Candle to reaching the participation instructions. Someone unfamiliar with the program should be able to understand what is available and what to do next.
Plan the introduction with your community partner
Agree where and how to introduce the program. Your wash may have a suitable counter or waiting-area placement, while the partner may have its own approved ways to tell supporters. Keep the essential program details consistent wherever the invitation appears.
Give crew members a brief explanation they can use naturally. For example, they can tell customers that the Candle includes information about the current community fundraiser. Let the customer choose whether to explore it.
Choose placements where people can engage safely while stationary. Keep the invitation readable and focused on a clear action. Check that the destination works well on a phone before introducing it at the location.
Plan for the end of the fundraiser too. Decide who removes expired invitations and updates the destination. If you publish a completion message, use results that both organizations have confirmed.
Review participation and follow through
Decide how you will record participation using the processes already agreed for the program. Keep purchase records, contributions, and any promised follow-up clear enough for the responsible people to review.
Digital activity can help you understand whether customers found the information. Opening a fundraising destination or sharing a Candle is different from making a qualifying purchase or contribution. Report each action according to what you can verify.
Ask the crew and partner what questions came up. Customers may need a clearer explanation of eligible purchases, participating locations, or the event schedule. Use those observations when planning the next activity.
Choose a community program you can explain clearly and deliver consistently.